When was the last time you purchased a product or used a service without reading a review or checking a rating? Would you book a restaurant without checking its Trip Advisor reviews or watch a movie without taking a peek at its IMDb rating? You’re not alone. At least 95% of online consumers read reviews […]
The stats behind ratings:
Marketing in the metaverse: should you move into this new medium?
When Mark Zuckerberg announced the rebrand of the social media giant Facebook to ‘Meta’, he might have catapulted the metaverse into the global spotlight – but he didn’t invent it. It was Neal Stephenson who first coined the term in his 1982 science fiction novel, Snow Crash. The concept of a metaverse is even older, […]
The TikTok revolution: putting creativity and fun into your marketing strategy
Love it or hate it, there’s no getting away from the popularity of social media app, TikTok. Launched in 2016 by Chinese tech company ByteDance, the addictive video-sharing platform boasts more than 1 billion users and a net worth in the region of $USD 50–75 billion. That’s some serious reach for marketers to consider. But […]
Website optimisation: The essentials for now and the future
Back in the day, company websites were basically a digital version of the company brochure. It was a linear journey viewed from a desktop with little thought about how quickly pictures load. Well, things have evolved. Websites are now accessed on the go, engaged in a Red Queen-like battle for search engine optimization (SEO), and […]
8 digital marketing stats: This is how digital marketing is evolving
The only thing consistent in digital marketing is that it’s evolving. It moves on fast. And if we’re not careful, we can be left behind before we’re even aware things have progressed. To show this, we picked out eight digital marketing stats from the last couple of years that reveal just how quickly things can […]
YOUR SOCIAL MEDIA 101 And how to side-step some of the well-trodden pitfalls
Over half of the world’s population uses social media. So by not taking advantage of these platforms in a digital marketing strategy, a business is missing out on fast, inexpensive, and effective ways to reach its target audience. But many businesses are put off growing their social media presence because they don’t see the benefits, […]
The Red Bull question: Are they really the gold standard for content marketing?
When we talk about content marketing, it’s often John Deere tractors back in the late 1800s that come up as one of the first examples of our profession. Creating content for farmers that was valuable, helpful and free was a genius move as a way of establishing a relationship of trust with both current customers […]
The top 10: We answer your content marketing questions
You have questions, a lot of them. So we picked the ten most common. From the basics to the advanced, within these ten questions and answers are a complete starter pack for how to approach content, what not to do, and why when done well it drives revenue for your business. Let’s jump right in. […]
The ultimate driver How different types of content boost revenue
Say what you want, but business is about making money. And the more the better, as just about every business owner will tell you. So when looking at executing content marketing campaigns, you have to ask yourself: how is this going to translate into real money for me? That is, how is this going to […]
Which B2B industries are nailing content marketing? Here are three to watch
When most people think of content marketing, the brands that spring to mind are often B2C – consumer-focused giants like Red Bull or Go Pro. But by far the biggest beneficiaries of content marketing are, in fact, B2B companies. Research shows that the most successful B2B marketers spend 40% of their marketing budget on content marketing. […]