For those new to the discipline of content marketing, it is easy to underestimate the effort required. A single article can take up to 12 hours of work, sometimes more, depending on the complexity of the topic, the length of the piece and the research needed. Plan to put out eight articles per month and […]
It’s all about the team
Why should I care? 4 tools that keep your content relevant to your audience
Choosing topics to cover is perhaps the most important decision in a content marketing campaign. Relevance is the key. Your content needs to appeal to the right type of reader (prospect), it needs to speak their language, and it needs to engage them in a way that compels them to get in touch. If you’re […]
In the mind of the reader Why mediocre content suggests a mediocre product or service
Writing involves a lot of work. Getting your message across with the impact you want means lots of time researching, re-reading, tweaking, reordering, cutting – and sometimes starting over because, well, that idea just didn’t work. In the age of content marketing, where informative, journalistic content makes up the vast majority of your overall content […]
Content indigestion? Here are 6 ways to make it go down more easily
Do you think like a publisher? 5 must-have pieces for your content marketing mix To prepare yourself for the content marketing landscape that lies ahead, you need to think like a publisher.
To prepare yourself for the content marketing landscape that lies ahead, you need to think like a publisher. In some ways the term ‘content marketing’ no longer quite fits. We’re not just marketers and not just content producers. Our efforts now are all about delivering a publishing initiative that helps organisations improve in many different […]
Chief Everything Officer Why content marketing is a strategy tool for the entire C-suite
Content marketing provides intelligence which can be extremely valuable in shaping your business strategy – regardless of industry or company size.
Small screens, big ideas 5 tips for mobile content creation
As more content is consumed over smartphones, ensuring your audience’s mobile experience is optimised is now an essential aspect of your content marketing strategy.
Long gone Is ‘short’ better for digital marketing content?
For most companies carrying out content marketing campaigns, journalistic-style articles make up most of their content. But how long should this kind of content be? The answer is: whatever length it needs to be. That said, the stats on content length do give us something to think about.
What’s your problem? How content marketing solves challenges faced by your customers
Content marketing is all about using content to solve the same problems that your company’s products or services solve.
It’s no longer enough to simply tell people you have great products or services. You also need to demonstrate your skills on a regular basis, through content that offers solutions.