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Small screens, big ideas
5 tips for mobile content creation

As more content is consumed over smartphones, ensuring your audience’s mobile experience is optimised is now an essential aspect of your content marketing strategy.

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Posted inContent Marketing Posted onOctober 2, 2017July 20, 2020

Long gone
Is ‘short’ better for digital marketing content?

For most companies carrying out content marketing campaigns, journalistic-style articles make up most of their content. But how long should this kind of content be? The answer is: whatever length it needs to be. That said, the stats on content length do give us something to think about.

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Posted inContent Marketing Posted onSeptember 25, 2017July 20, 2020

What’s your problem?
How content marketing solves challenges faced by your customers

Content marketing is all about using content to solve the same problems that your company’s products or services solve.

It’s no longer enough to simply tell people you have great products or services. You also need to demonstrate your skills on a regular basis, through content that offers solutions.

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Posted inContent Marketing Posted onSeptember 6, 2017July 20, 2020
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