Content indigestion?
Do you think like a publisher? 5 must-have pieces for your content marketing mix To prepare yourself for the content marketing landscape that lies ahead, you need to think like a publisher.
To prepare yourself for the content marketing landscape that lies ahead, you need to think like a publisher. In some ways the term ‘content marketing’ no longer quite fits. We’re not just marketers and not just content producers. Our efforts now are all about delivering a publishing initiative that helps organisations improve in many different […]
Chief Everything Officer Why content marketing is a strategy tool for the entire C-suite
Content marketing provides intelligence which can be extremely valuable in shaping your business strategy – regardless of industry or company size.
Small screens, big ideas 5 tips for mobile content creation
As more content is consumed over smartphones, ensuring your audience’s mobile experience is optimised is now an essential aspect of your content marketing strategy.
Long gone Is ‘short’ better for digital marketing content?
For most companies carrying out content marketing campaigns, journalistic-style articles make up most of their content. But how long should this kind of content be? The answer is: whatever length it needs to be. That said, the stats on content length do give us something to think about.
What’s your problem? How content marketing solves challenges faced by your customers
Content marketing is all about using content to solve the same problems that your company’s products or services solve.
It’s no longer enough to simply tell people you have great products or services. You also need to demonstrate your skills on a regular basis, through content that offers solutions.