Category: Content Marketing

GET ANIMATED:
Is it time to do more with your infographics?

In an age of information overload, we are constantly bombarded. So your brand needs to find diverse ways to make its messages really stand out. Enter animated infographics. From making your message more memorable and easier to digest, to increasing the number of times it’s shared, there are huge benefits to investing in this form […]

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FAMILIARITY BIAS:
3 ways to harness its power

The more you encounter something, the more your attitude towards it is enhanced. In 1968, social psychologist Robert Zajonc called this the mere-exposure effect. Today, we know it as the familiarity bias. It’s hugely influential in the purchasing decisions we make – one recent study found that 82% of participants selected a familiar brand from a […]

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DOWN THE DRAIN:
5 ways you lose money without content marketing

Your digital marketing efforts could all be for nothing, if you don’t use content. Seems a little dramatic perhaps, but if you have ever felt that your website is pushing people away, that your leads are disappearing, that your SEO efforts are in vain – well, you’re probably not using content effectively. So here are […]

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BIG BRAND BONANZA:
LEARN CONTENT MARKETING FROM THE PROS

Content marketing has been a hot topic for a few years now. Yet many companies still struggle to execute it effectively. So what are the big name brands – the trailblazers – doing that the rest are not? And what can we learn from them that we can start using straight away to save on […]

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AVOID THE UNSUBSCRIBE:
4 TIPS TO MASTER EMAIL MARKETING

Last week, I bought some flowers. In the process I signed up to the company’s email newsletter. From here things went awry. I’m not sure how many birthdays, anniversaries, mother’s days they thought I was preparing for, but every day for the next month I received more flower ideas. And more ideas. While unsubscribing, I […]

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Look outside:
Why hiring in-house content writers doesn’t work

In a recent survey of marketers, 75% said they expected to increase their content marketing budget over the coming years. That’s a pretty big increase. But what’s the best way to deal with this growth? Hire content writers full-time? Or seek help from specialist agencies? Here’s why agencies make sense. 1. The time struggle Most […]

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