Category: Content Marketing

DOWN THE DRAIN:
5 ways you lose money without content marketing

Your digital marketing efforts could all be for nothing, if you don’t use content. Seems a little dramatic perhaps, but if you have ever felt that your website is pushing people away, that your leads are disappearing, that your SEO efforts are in vain – well, you’re probably not using content effectively. So here are […]

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BIG BRAND BONANZA:
LEARN CONTENT MARKETING FROM THE PROS

Content marketing has been a hot topic for a few years now. Yet many companies still struggle to execute it effectively. So what are the big name brands – the trailblazers – doing that the rest are not? And what can we learn from them that we can start using straight away to save on […]

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AVOID THE UNSUBSCRIBE:
4 TIPS TO MASTER EMAIL MARKETING

Last week, I bought some flowers. In the process I signed up to the company’s email newsletter. From here things went awry. I’m not sure how many birthdays, anniversaries, mother’s days they thought I was preparing for, but every day for the next month I received more flower ideas. And more ideas. While unsubscribing, I […]

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Look outside:
Why hiring in-house content writers doesn’t work

In a recent survey of marketers, 75% said they expected to increase their content marketing budget over the coming years. That’s a pretty big increase. But what’s the best way to deal with this growth? Hire content writers full-time? Or seek help from specialist agencies? Here’s why agencies make sense. 1. The time struggle Most […]

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Good value:
Are you getting enough ROI from your content?

Your company has a blog. It also sends out emails, updates Facebook, and tweets regularly. But what benefit should you be getting from all this content? Actually, let me rephrase that. What benefit should your company and your customers be getting from it? That’s much better. It really highlights what we mean by true value […]

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