Category: Content Marketing

Five ways to think like a content marketer [INFOGRAPHIC]

How do we make the transition from marketer to content marketer? Aside from acquiring new skills, we also need to adopt a new mindset, to really appreciate our new task. Our view of the marketing function needs to shift from one of delivering promotional messaging to one of providing a service. That service is content. […]

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CRUSHING IT
THREE WAYS CONTENT MARKETING MAKES YOU MONEY

It’s 2018 and content marketing is crushing it. Gone are the days that businesses depend solely on advertising to drive sales, grabbing people’s attention by talking (or shouting) at them everywhere they turn. Customers don’t like it, and have had enough. Now the money is in helping people. Connecting with them through blog posts, ebooks, […]

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3+1 Pillars of content marketing [INFOGRAPHIC]

The best way to deal with content marketing is to get your head around the core elements and just start building out your framework. That’s what I call the ‘3+1’ pillars of content marketing, which we use for our client strategy and content workflow. Many people are needed to carry out a full content marketing campaign, […]

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Power Up!
Five ways content marketing can energise your business

Most content marketing fails. It shouldn’t, because there’s a lot of information out there on how to do it well. But whether it’s through poor strategy, lack of resources, or misunderstanding, many companies get it wrong – resulting in little or no return on their investment and leaving them with the belief it’s a waste […]

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Are your CTAs working enough for you? [INFOGRAPHIC]

If your content marketing programme is up and running, with high-quality, relevant content being published on a regular basis, you’re well on your way to building an audience of potential customers. But are you reeling them in enough? The call to action is your hook and there is an art to how you present it. Click image […]

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Do the math
The 3+1 pillars of content marketing

The best way to deal with content marketing is to get your head around the core elements and just start building out your framework. This article focuses on what I call the ‘3+1’ pillars of content marketing, which we use for our client strategy and content framework. This kind of architecture enables us to see […]

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