When we talk about content marketing, it’s often John Deere tractors back in the late 1800s that come up as one of the first examples of our profession. Creating content for farmers that was valuable, helpful and free was a genius move as a way of establishing a relationship of trust with both current customers […]
Category: Content Marketing
The Red Bull question:
The top 10: We answer your content marketing questions
You have questions, a lot of them. So we picked the ten most common. From the basics to the advanced, within these ten questions and answers are a complete starter pack for how to approach content, what not to do, and why when done well it drives revenue for your business. Let’s jump right in. […]
The ultimate driver How different types of content boost revenue
Say what you want, but business is about making money. And the more the better, as just about every business owner will tell you. So when looking at executing content marketing campaigns, you have to ask yourself: how is this going to translate into real money for me? That is, how is this going to […]
Which B2B industries are nailing content marketing? Here are three to watch
When most people think of content marketing, the brands that spring to mind are often B2C – consumer-focused giants like Red Bull or Go Pro. But by far the biggest beneficiaries of content marketing are, in fact, B2B companies. Research shows that the most successful B2B marketers spend 40% of their marketing budget on content marketing. […]
Don’t wing it: Why lack of content marketing experience will cost you
When it comes to content marketing, you can’t wing it. If you do, you’re just throwing money away – because getting content marketing wrong costs your business at every level. So let’s look at four key areas – and how a mistake in any one of them can quickly derail your entire effort. And then […]
Do’s and don’ts: How to stop your content becoming a sales brochure
There are a lot of potholes out there. Particularly when it comes to spoiling your content marketing with some accidental, or even intentional, promotion. It’s like making a beautiful meal, then adding just a touch of bleach. Doesn’t matter how little, the whole thing is ruined. So let’s get this out of the way from […]
That article you just read wasn’t written by its author – here’s why
You’ve seen his or her by-line, their profile photo, and read their article. Pretty impressive all round. Except they didn’t write it. But it’s not as underhand as you might think. Name an entrepreneur or VP or CEO who has the time to write a 1,200 word article once a week and I’ll show you […]
Chief Content Officer: Why companies are creating a head of content position to drive revenue
Let’s start with a number: 56% of CCOs have been appointed since 2016. In the past five years, this position is growing fast in its importance in non-media companies. In fact, whether you call it CCO, VP of Content, Head of Content, or anything else, companies in all sectors are increasingly realising a need for […]
Marketing in a global pandemic: four ways your content should have changed
Captive audiences, hungry for education and entertainment, have provided unprecedented opportunities to engage and build trust with your audience in 2020. And whilst the pandemic demanded that you fine-tune your approach, scratch below the surface for topic selection and alter your tone, the fact remains that if you weren’t producing content, you were losing out […]
4 reasons companies say yes to content marketing
There are many reasons more and more businesses are using content marketing. And while it’s not there to replace traditional marketing, it enhances it beyond recognition. It’s adding a turbo boost to anything you do in the marketing sphere, and it’s turning you into a publisher of content that builds trust with your audience. So […]