How do we make the transition from marketer to content marketer? Aside from acquiring new skills, we also need to adopt a new mindset, to really appreciate our new task. Our view of the marketing function needs to shift from one of delivering promotional messaging to one of providing a service. That service is content. […]
Category: Content Marketing
Nail it like a pro: Learning from the best can bring results for your company
We might love to hate those companies that seem to strike content marketing gold without even trying. But despite appearances, luck often has little to do with it. Instead, some of the biggest brands in the world have shown that success comes from careful planning, research, and know-how. But you don’t have to be a […]
Making the case 5 reasons content marketing is a must-have for your company
What’s stopping you? That’s a key question to ask when it comes to making the leap and taking a new, fresh approach to your marketing. Because it’s time to face facts: the same-old same-old just isn’t working any more. Not convinced? Last month we looked at five stats that showed the incredible value of content […]
CRUSHING IT THREE WAYS CONTENT MARKETING MAKES YOU MONEY
It’s 2018 and content marketing is crushing it. Gone are the days that businesses depend solely on advertising to drive sales, grabbing people’s attention by talking (or shouting) at them everywhere they turn. Customers don’t like it, and have had enough. Now the money is in helping people. Connecting with them through blog posts, ebooks, […]
3+1 Pillars of content marketing [INFOGRAPHIC]
The best way to deal with content marketing is to get your head around the core elements and just start building out your framework. That’s what I call the ‘3+1’ pillars of content marketing, which we use for our client strategy and content workflow. Many people are needed to carry out a full content marketing campaign, […]
DON’T NEED CONTENT MARKETING? 5 big stats that will make you think again
Bill Gates popularised the phrase ‘content is king’ in 1996. Two decades on, and his words have never been truer. It may have since become a cliché, but the astute marketer knows that ‘content’ is far more than a buzzword. It’s a vital part of any marketing strategy. More and more businesses are becoming aware […]
Power Up! Five ways content marketing can energise your business
Most content marketing fails. It shouldn’t, because there’s a lot of information out there on how to do it well. But whether it’s through poor strategy, lack of resources, or misunderstanding, many companies get it wrong – resulting in little or no return on their investment and leaving them with the belief it’s a waste […]
Are your CTAs working enough for you? [INFOGRAPHIC]
If your content marketing programme is up and running, with high-quality, relevant content being published on a regular basis, you’re well on your way to building an audience of potential customers. But are you reeling them in enough? The call to action is your hook and there is an art to how you present it. Click image […]
EXTEND YOUR REACH HOW TO MAXIMISE YOUR AUDIENCE BY SYNDICATING YOUR CONTENT
Search bots might love a fresh batch of content on your website, but if humans don’t see it, there’s not much point. Finding an audience for your blog posts, videos and infographics is the aim of the game and forms an essential part of your content marketing strategy. Social media plays a key role, but […]
Do the math The 3+1 pillars of content marketing
The best way to deal with content marketing is to get your head around the core elements and just start building out your framework. This article focuses on what I call the ‘3+1’ pillars of content marketing, which we use for our client strategy and content framework. This kind of architecture enables us to see […]