Category: Content Marketing

3+1 Pillars of content marketing [INFOGRAPHIC]

The best way to deal with content marketing is to get your head around the core elements and just start building out your framework. That’s what I call the ‘3+1’ pillars of content marketing, which we use for our client strategy and content workflow. Many people are needed to carry out a full content marketing campaign, […]

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Power Up!
Five ways content marketing can energise your business

Most content marketing fails. It shouldn’t, because there’s a lot of information out there on how to do it well. But whether it’s through poor strategy, lack of resources, or misunderstanding, many companies get it wrong – resulting in little or no return on their investment and leaving them with the belief it’s a waste […]

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Are your CTAs working enough for you? [INFOGRAPHIC]

If your content marketing programme is up and running, with high-quality, relevant content being published on a regular basis, you’re well on your way to building an audience of potential customers. But are you reeling them in enough? The call to action is your hook and there is an art to how you present it. Click image […]

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Do the math
The 3+1 pillars of content marketing

The best way to deal with content marketing is to get your head around the core elements and just start building out your framework. This article focuses on what I call the ‘3+1’ pillars of content marketing, which we use for our client strategy and content framework. This kind of architecture enables us to see […]

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No content marketing?
You just handed the market to your competitors

Imagine that your competitors are putting out engaging, relevant, high-quality content almost daily. They are working hard to grow and engage with their followers across social media, build their email subscriber list, and warm up to the traditional media in your space. In their efforts they are getting their content not only in front of […]

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Look over here!
How to write headlines that work

The importance of strong headline writing was well known long before the worldwide web was even a twinkle in Tim Berners-Lee’s eye, but the internet – and the rise in digital content marketing – has required headline writers to refine their art further still. No matter how strong the content of an article, the headline […]

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