The best way to deal with content marketing is to get your head around the core elements and just start building out your framework. This article focuses on what I call the ‘3+1’ pillars of content marketing, which we use for our client strategy and content framework. This kind of architecture enables us to see […]
Category: Content Marketing
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The content marketing dream team [INFOGRAPHIC]
Content marketing involves many more roles than most people think. This list gives you an idea of the essential resources needed to make up a content marketing dream team. Click image to view in full size. […]
No more promo? Why content marketing needs a change in mindset
How do we make the transition from marketer to content marketer? Aside from acquiring new skills, we also need to adopt a new mindset, to really appreciate our new task. Our view of the marketing function needs to shift from one of delivering promotional messaging to one of providing a service. That service is content. […]
No content marketing? You just handed the market to your competitors
Imagine that your competitors are putting out engaging, relevant, high-quality content almost daily. They are working hard to grow and engage with their followers across social media, build their email subscriber list, and warm up to the traditional media in your space. In their efforts they are getting their content not only in front of […]
Look over here! How to write headlines that work
The importance of strong headline writing was well known long before the worldwide web was even a twinkle in Tim Berners-Lee’s eye, but the internet – and the rise in digital content marketing – has required headline writers to refine their art further still. No matter how strong the content of an article, the headline […]
CTA secrets You may be calling, but is anyone listening?
If your content marketing programme is up and running, with high-quality, relevant content being published on a regular basis, you’re well on your way to building an audience of potential customers. But are you reeling them in? Content marketing without an effective call to action (CTA) is like fishing without a hook. You keep throwing […]
How CEOs can use content marketing to build better companies [INFOGRAPHIC]
By telling stories and not solely presenting facts, C-levels are ever more involved with their companies’ digital marketing efforts and product development. Click image to view in full size […]
It’s all about the team Why many hands make content marketing work
For those new to the discipline of content marketing, it is easy to underestimate the effort required. A single article can take up to 12 hours of work, sometimes more, depending on the complexity of the topic, the length of the piece and the research needed. Plan to put out eight articles per month and […]
Why should I care? 4 tools that keep your content relevant to your audience
Choosing topics to cover is perhaps the most important decision in a content marketing campaign. Relevance is the key. Your content needs to appeal to the right type of reader (prospect), it needs to speak their language, and it needs to engage them in a way that compels them to get in touch. If you’re […]
In the mind of the reader Why mediocre content suggests a mediocre product or service
Writing involves a lot of work. Getting your message across with the impact you want means lots of time researching, re-reading, tweaking, reordering, cutting – and sometimes starting over because, well, that idea just didn’t work. In the age of content marketing, where informative, journalistic content makes up the vast majority of your overall content […]