Category: Content Marketing

CTA secrets
You may be calling, but is anyone listening?

If your content marketing programme is up and running, with high-quality, relevant content being published on a regular basis, you’re well on your way to building an audience of potential customers. But are you reeling them in? Content marketing without an effective call to action (CTA) is like fishing without a hook. You keep throwing […]

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In the mind of the reader
Why mediocre content suggests a mediocre product or service

Writing involves a lot of work. Getting your message across with the impact you want means lots of time researching, re-reading, tweaking, reordering, cutting – and sometimes starting over because, well, that idea just didn’t work. In the age of content marketing, where informative, journalistic content makes up the vast majority of your overall content […]

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Do you think like a publisher? 5 must-have pieces for your content marketing mix
To prepare yourself for the content marketing landscape that lies ahead, you need to think like a publisher.

To prepare yourself for the content marketing landscape that lies ahead, you need to think like a publisher. In some ways the term ‘content marketing’ no longer quite fits. We’re not just marketers and not just content producers. Our efforts now are all about delivering a publishing initiative that helps organisations improve in many different […]

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