Most content marketing fails. It shouldn’t, because there’s a lot of information out there on how to do it well. But whether it’s through poor strategy, lack of resources, or misunderstanding, many companies get it wrong – resulting in little or no return on their investment and leaving them with the belief it’s a waste […]
Category: Content Marketing
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Are your CTAs working enough for you? [INFOGRAPHIC]
If your content marketing programme is up and running, with high-quality, relevant content being published on a regular basis, you’re well on your way to building an audience of potential customers. But are you reeling them in enough? The call to action is your hook and there is an art to how you present it. Click image […]
EXTEND YOUR REACH HOW TO MAXIMISE YOUR AUDIENCE BY SYNDICATING YOUR CONTENT
Search bots might love a fresh batch of content on your website, but if humans don’t see it, there’s not much point. Finding an audience for your blog posts, videos and infographics is the aim of the game and forms an essential part of your content marketing strategy. Social media plays a key role, but […]
Do the math The 3+1 pillars of content marketing
The best way to deal with content marketing is to get your head around the core elements and just start building out your framework. This article focuses on what I call the ‘3+1’ pillars of content marketing, which we use for our client strategy and content framework. This kind of architecture enables us to see […]
The content marketing dream team [INFOGRAPHIC]
Content marketing involves many more roles than most people think. This list gives you an idea of the essential resources needed to make up a content marketing dream team. Click image to view in full size. […]
No more promo? Why content marketing needs a change in mindset
How do we make the transition from marketer to content marketer? Aside from acquiring new skills, we also need to adopt a new mindset, to really appreciate our new task. Our view of the marketing function needs to shift from one of delivering promotional messaging to one of providing a service. That service is content. […]
No content marketing? You just handed the market to your competitors
Imagine that your competitors are putting out engaging, relevant, high-quality content almost daily. They are working hard to grow and engage with their followers across social media, build their email subscriber list, and warm up to the traditional media in your space. In their efforts they are getting their content not only in front of […]
Look over here! How to write headlines that work
The importance of strong headline writing was well known long before the worldwide web was even a twinkle in Tim Berners-Lee’s eye, but the internet – and the rise in digital content marketing – has required headline writers to refine their art further still. No matter how strong the content of an article, the headline […]
CTA secrets You may be calling, but is anyone listening?
If your content marketing programme is up and running, with high-quality, relevant content being published on a regular basis, you’re well on your way to building an audience of potential customers. But are you reeling them in? Content marketing without an effective call to action (CTA) is like fishing without a hook. You keep throwing […]
How CEOs can use content marketing to build better companies [INFOGRAPHIC]
By telling stories and not solely presenting facts, C-levels are ever more involved with their companies’ digital marketing efforts and product development. Click image to view in full size […]