Love it or hate it, there’s no getting away from the popularity of social media app, TikTok. Launched in 2016 by Chinese tech company ByteDance, the addictive video-sharing platform boasts more than 1 billion users and a net worth in the region of $USD 50–75 billion. That’s some serious reach for marketers to consider. But […]
Category: Digital marketing
The TikTok revolution:
Why should business leaders write content?
Picture the scene. You’re at a major conference. You are there to network with your peers, to talk to potential clients, perhaps you’re even doing a presentation yourself. Over the course of the day or days that you spend at the conference, you will introduce yourself a number of times. Now, imagine what you hear […]
Mobile vs desktop content: How can you get them both right?
When creating our mobile and desktop sites, we spend significant time deciding how their designs and structure will differ. But what about the content? Should we consider the differences here as well? The short answer is almost certainly no – Google’s Developer Guide doesn’t mince its words: “Make sure that your mobile site contains the […]
Be an email genius: How four great companies nailed email marketing
Email marketing is a popular and highly-effective marketing channel. Yet, maybe because we’re all so well versed on email – and perhaps because we receive so many of them – it’s a marketing approach that is tricky to get right. But those that do, reap the rewards. So here are four companies that have made […]
In-house marketing losing you money? Four cost-conscious reasons to outsource
In-house or outsource? That is the question. Recently, the Association of National Advertisers reported that 78% of its members now have an in-house team, compared with 58% in 2013. The primary driver for this increase was a desire to save money. But from my experience moving projects in-house often doesn’t work out to be as […]
3 things you’re missing If your digital marketing doesn’t involve content
Digital marketing is a powerful and varied tool. Every business now has ways to put themselves in front of their audience – from digital display ads and Facebook retargeting, to PPC, SEO and buying influencers. Yet these marketing methods will significantly eat into your budget and will also fail to give you the ROI you […]
No more promo? Why content marketing needs a change in mindset
How do we make the transition from marketer to content marketer? Aside from acquiring new skills, we also need to adopt a new mindset, to really appreciate our new task. Our view of the marketing function needs to shift from one of delivering promotional messaging to one of providing a service. That service is content. […]
CTA secrets You may be calling, but is anyone listening?
If your content marketing programme is up and running, with high-quality, relevant content being published on a regular basis, you’re well on your way to building an audience of potential customers. But are you reeling them in? Content marketing without an effective call to action (CTA) is like fishing without a hook. You keep throwing […]
It’s all about the team Why many hands make content marketing work
For those new to the discipline of content marketing, it is easy to underestimate the effort required. A single article can take up to 12 hours of work, sometimes more, depending on the complexity of the topic, the length of the piece and the research needed. Plan to put out eight articles per month and […]