If your content marketing programme is up and running, with high-quality, relevant content being published on a regular basis, you’re well on your way to building an audience of potential customers. But are you reeling them in? Content marketing without an effective call to action (CTA) is like fishing without a hook. You keep throwing […]
Month: December 2017
CTA secrets
How CEOs can use content marketing to build better companies [INFOGRAPHIC]
By telling stories and not solely presenting facts, C-levels are ever more involved with their companies’ digital marketing efforts and product development. Click image to view in full size […]
It’s all about the team Why many hands make content marketing work
For those new to the discipline of content marketing, it is easy to underestimate the effort required. A single article can take up to 12 hours of work, sometimes more, depending on the complexity of the topic, the length of the piece and the research needed. Plan to put out eight articles per month and […]