The best way to deal with content marketing is to get your head around the core elements and just start building out your framework. This article focuses on what I call the ‘3+1’ pillars of content marketing, which we use for our client strategy and content framework. This kind of architecture enables us to see […]
Month: February 2018
Do the math
The content marketing dream team [INFOGRAPHIC]
Content marketing involves many more roles than most people think. This list gives you an idea of the essential resources needed to make up a content marketing dream team. Click image to view in full size. […]
No more promo? Why content marketing needs a change in mindset
How do we make the transition from marketer to content marketer? Aside from acquiring new skills, we also need to adopt a new mindset, to really appreciate our new task. Our view of the marketing function needs to shift from one of delivering promotional messaging to one of providing a service. That service is content. […]