Bill Gates popularised the phrase ‘content is king’ in 1996. Two decades on, and his words have never been truer. It may have since become a cliché, but the astute marketer knows that ‘content’ is far more than a buzzword. It’s a vital part of any marketing strategy. More and more businesses are becoming aware […]
Month: March 2018
DON’T NEED CONTENT MARKETING?
Power Up! Five ways content marketing can energise your business
Most content marketing fails. It shouldn’t, because there’s a lot of information out there on how to do it well. But whether it’s through poor strategy, lack of resources, or misunderstanding, many companies get it wrong – resulting in little or no return on their investment and leaving them with the belief it’s a waste […]
Are your CTAs working enough for you? [INFOGRAPHIC]
If your content marketing programme is up and running, with high-quality, relevant content being published on a regular basis, you’re well on your way to building an audience of potential customers. But are you reeling them in enough? The call to action is your hook and there is an art to how you present it. Click image […]
EXTEND YOUR REACH HOW TO MAXIMISE YOUR AUDIENCE BY SYNDICATING YOUR CONTENT
Search bots might love a fresh batch of content on your website, but if humans don’t see it, there’s not much point. Finding an audience for your blog posts, videos and infographics is the aim of the game and forms an essential part of your content marketing strategy. Social media plays a key role, but […]