What’s stopping you? That’s a key question to ask when it comes to making the leap and taking a new, fresh approach to your marketing. Because it’s time to face facts: the same-old same-old just isn’t working any more. Not convinced? Last month we looked at five stats that showed the incredible value of content […]
Month: April 2018
Making the case
CRUSHING IT THREE WAYS CONTENT MARKETING MAKES YOU MONEY
It’s 2018 and content marketing is crushing it. Gone are the days that businesses depend solely on advertising to drive sales, grabbing people’s attention by talking (or shouting) at them everywhere they turn. Customers don’t like it, and have had enough. Now the money is in helping people. Connecting with them through blog posts, ebooks, […]
3+1 Pillars of content marketing [INFOGRAPHIC]
The best way to deal with content marketing is to get your head around the core elements and just start building out your framework. That’s what I call the ‘3+1’ pillars of content marketing, which we use for our client strategy and content workflow. Many people are needed to carry out a full content marketing campaign, […]