How do we make the transition from marketer to content marketer? Aside from acquiring new skills, we also need to adopt a new mindset, to really appreciate our new task. Our view of the marketing function needs to shift from one of delivering promotional messaging to one of providing a service. That service is content. […]
Month: May 2018
Nail it like a pro: Learning from the best can bring results for your company
We might love to hate those companies that seem to strike content marketing gold without even trying. But despite appearances, luck often has little to do with it. Instead, some of the biggest brands in the world have shown that success comes from careful planning, research, and know-how. But you don’t have to be a […]