Month: September 2018

Nobody cares:
Why taking an honest look at your expertise can boost your content performance

It’s 2016. We’re doing content marketing for a client. They want an article about Leicester City football club and their rise to the top of the Premier League. Or rather what business people can learn about great team-building from the club’s rapid ascent. You’re already bored, aren’t you? Here’s the problem: The client is a […]

Read More…