Picture the scene. You’re at a major conference. You are there to network with your peers, to talk to potential clients, perhaps you’re even doing a presentation yourself. Over the course of the day or days that you spend at the conference, you will introduce yourself a number of times. Now, imagine what you hear […]
Month: March 2021
Marketing in a global pandemic: four ways your content should have changed
Captive audiences, hungry for education and entertainment, have provided unprecedented opportunities to engage and build trust with your audience in 2020. And whilst the pandemic demanded that you fine-tune your approach, scratch below the surface for topic selection and alter your tone, the fact remains that if you weren’t producing content, you were losing out […]