Month: July 2022

Marketing in the metaverse:
should you move into this new medium?

When Mark Zuckerberg announced the rebrand of the social media giant Facebook to ‘Meta’, he might have catapulted the metaverse into the global spotlight – but he didn’t invent it. It was Neal Stephenson who first coined the term in his 1982 science fiction novel, Snow Crash. The concept of a metaverse is even older, […]

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