Month: June 2024

How do large organisations select A-listers for brand ambassadors and celebrity endorsements?

Landing a product endorsement or brand ambassador gig can mean big money for A-list celebrities. Argentine soccer star Lionel Messi, who has spent most of his career at Barcelona, reportedly secured a lifetime deal with Adidas for over USD $1 billion, plus around USD $20 million per annum from a percentage of merchandise sales.

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