3+1 Pillars of content marketing [INFOGRAPHIC]

The best way to deal with content marketing is to get your head around the core elements and just start building out your framework. That’s what I call the ‘3+1’ pillars of content marketing, which we use for our client strategy and content workflow. Many people are needed to carry out a full content marketing campaign, but even smaller outfits can use this kind of architecture to prioritise their efforts and match them realistically to the resources that are available.

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