In recent years we’ve seen a boom in celebrity-led brands, many of which have been phenomenally successful. But what’s the story behind them? How involved are their big-name front people, and how credible are they as businesses? A recent investigation by investment website invezz.com found that Kanye West’s footwear and clothing brand Yeezy is […]
Category: Content Marketing
Facing up to fraud: How ad fraud is eating up your marketing dollars
In the late 1800s, John Wanamaker famously quipped that “half the money I spend on advertising is wasted; I just don’t know which half”. More than a century later, today’s marketers face a similar – if more complicated – conundrum. Businesses are burning through billions of dollars in wasted digital advertising, and it’s not always […]
The rise of short-form video consumption and what it means for marketers
According to recent studies, humans now have an attention span of just eight seconds. That’s one second shorter than the much-mocked concentration capabilities of a goldfish. For marketers today, the biggest hurdle is no longer capturing consumers’ attention, but keeping it. As social media continues to evolve, the race to make content quicker and easier […]
The stats behind ratings: Do online reviews matter for marketers?
When was the last time you purchased a product or used a service without reading a review or checking a rating? Would you book a restaurant without checking its Trip Advisor reviews or watch a movie without taking a peek at its IMDb rating? You’re not alone. At least 95% of online consumers read reviews […]
Marketing in the metaverse: should you move into this new medium?
When Mark Zuckerberg announced the rebrand of the social media giant Facebook to ‘Meta’, he might have catapulted the metaverse into the global spotlight – but he didn’t invent it. It was Neal Stephenson who first coined the term in his 1982 science fiction novel, Snow Crash. The concept of a metaverse is even older, […]
Website optimisation: The essentials for now and the future
Back in the day, company websites were basically a digital version of the company brochure. It was a linear journey viewed from a desktop with little thought about how quickly pictures load. Well, things have evolved. Websites are now accessed on the go, engaged in a Red Queen-like battle for search engine optimization (SEO), and […]
8 digital marketing stats: This is how digital marketing is evolving
The only thing consistent in digital marketing is that it’s evolving. It moves on fast. And if we’re not careful, we can be left behind before we’re even aware things have progressed. To show this, we picked out eight digital marketing stats from the last couple of years that reveal just how quickly things can […]
YOUR SOCIAL MEDIA 101 And how to side-step some of the well-trodden pitfalls
Over half of the world’s population uses social media. So by not taking advantage of these platforms in a digital marketing strategy, a business is missing out on fast, inexpensive, and effective ways to reach its target audience. But many businesses are put off growing their social media presence because they don’t see the benefits, […]
The Red Bull question: Are they really the gold standard for content marketing?
When we talk about content marketing, it’s often John Deere tractors back in the late 1800s that come up as one of the first examples of our profession. Creating content for farmers that was valuable, helpful and free was a genius move as a way of establishing a relationship of trust with both current customers […]
The top 10: We answer your content marketing questions
You have questions, a lot of them. So we picked the ten most common. From the basics to the advanced, within these ten questions and answers are a complete starter pack for how to approach content, what not to do, and why when done well it drives revenue for your business. Let’s jump right in. […]