In all their varied glory, podcasts have enjoyed an unprecedented boost in popularity and engagement in recent years. In the UAE alone, there are an estimated 1.3 million regular podcast listeners, with KSA topping over 5 million regular listeners.
Category: Content Marketing
How do large organisations select A-listers for brand ambassadors and celebrity endorsements?
Landing a product endorsement or brand ambassador gig can mean big money for A-list celebrities. Argentine soccer star Lionel Messi, who has spent most of his career at Barcelona, reportedly secured a lifetime deal with Adidas for over USD $1 billion, plus around USD $20 million per annum from a percentage of merchandise sales.
The main drivers of the experience economy, and brands that are leading the way
Customer experience has always been a priority for businesses. But in today’s hyper-connected world, consumers are looking for more than a good product or service.
Is social taking over search?
In today’s digital age, the way users seek and consume information is undergoing a significant transformation. There’s a growing debate about whether social networks are taking over traditional search engines like Google when it comes to finding information.
The power of a strong brand: Why you choose Coca-Cola over Pepsi
What is it with Coca-Cola? Is it the branding, the advertising, the colour red? What about the whole Santa Claus story – is the company really responsible for how the character looks?
Series: How did the world’s biggest brands get to where they are today?
Part 1: Is Nike still Nike without Michael Jordan? There’s a moment in the new movie AIR which tracks the fortunes of Nike as it goes from just another company making running shoes to becoming one of the world’s most recognisable brands. What the company goes through is a complete re-thinking of what athlete sponsorship […]
Answered: 9 questions about AI editorial tools now that the initial hype has settled
If it feels like everyone is talking about artificial intelligence these days, that’s because they are. In just a couple of years, AI has emerged from the realms of rarefied tech to become a free-for-all tool that everyone can access. Some of the biggest names in news and publishing are using AI editorial tools to […]
Brands with purpose: can sustainability drive growth?
In the face of record-breaking temperatures, global water shortages and rising sea levels, there’s no downplaying the climate crisis. The pressure is on for everyone to do their bit – governments, big businesses, brands and consumers. But the term ‘sustainability’ has been bandied about liberally in the past few years too, often with misleading consequences. […]
Stellar success – what’s the story behind celebrity ownership of big brands?
In recent years we’ve seen a boom in celebrity-led brands, many of which have been phenomenally successful. But what’s the story behind them? How involved are their big-name front people, and how credible are they as businesses? A recent investigation by investment website invezz.com found that Kanye West’s footwear and clothing brand Yeezy is […]
Facing up to fraud: How ad fraud is eating up your marketing dollars
In the late 1800s, John Wanamaker famously quipped that “half the money I spend on advertising is wasted; I just don’t know which half”. More than a century later, today’s marketers face a similar – if more complicated – conundrum. Businesses are burning through billions of dollars in wasted digital advertising, and it’s not always […]