Imagine that your competitors are putting out engaging, relevant, high-quality content almost daily. They are working hard to grow and engage with their followers across social media, build their email subscriber list, and warm up to the traditional media in your space. In their efforts they are getting their content not only in front of […]
Category: Content Marketing
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Look over here! How to write headlines that work
The importance of strong headline writing was well known long before the worldwide web was even a twinkle in Tim Berners-Lee’s eye, but the internet – and the rise in digital content marketing – has required headline writers to refine their art further still. No matter how strong the content of an article, the headline […]
CTA secrets You may be calling, but is anyone listening?
If your content marketing programme is up and running, with high-quality, relevant content being published on a regular basis, you’re well on your way to building an audience of potential customers. But are you reeling them in? Content marketing without an effective call to action (CTA) is like fishing without a hook. You keep throwing […]
How CEOs can use content marketing to build better companies [INFOGRAPHIC]
By telling stories and not solely presenting facts, C-levels are ever more involved with their companies’ digital marketing efforts and product development. Click image to view in full size […]
It’s all about the team Why many hands make content marketing work
For those new to the discipline of content marketing, it is easy to underestimate the effort required. A single article can take up to 12 hours of work, sometimes more, depending on the complexity of the topic, the length of the piece and the research needed. Plan to put out eight articles per month and […]
Why should I care? 4 tools that keep your content relevant to your audience
Choosing topics to cover is perhaps the most important decision in a content marketing campaign. Relevance is the key. Your content needs to appeal to the right type of reader (prospect), it needs to speak their language, and it needs to engage them in a way that compels them to get in touch. If you’re […]
In the mind of the reader Why mediocre content suggests a mediocre product or service
Writing involves a lot of work. Getting your message across with the impact you want means lots of time researching, re-reading, tweaking, reordering, cutting – and sometimes starting over because, well, that idea just didn’t work. In the age of content marketing, where informative, journalistic content makes up the vast majority of your overall content […]
Content indigestion? Here are 6 ways to make it go down more easily
Do you think like a publisher? 5 must-have pieces for your content marketing mix To prepare yourself for the content marketing landscape that lies ahead, you need to think like a publisher.
To prepare yourself for the content marketing landscape that lies ahead, you need to think like a publisher. In some ways the term ‘content marketing’ no longer quite fits. We’re not just marketers and not just content producers. Our efforts now are all about delivering a publishing initiative that helps organisations improve in many different […]
Chief Everything Officer Why content marketing is a strategy tool for the entire C-suite
Content marketing provides intelligence which can be extremely valuable in shaping your business strategy – regardless of industry or company size.