Five ways to think like a content marketer [INFOGRAPHIC]

How do we make the transition from marketer to content marketer? Aside from acquiring new skills, we also need to adopt a new mindset, to really appreciate our new task. Our view of the marketing function needs to shift from one of delivering promotional messaging to one of providing a service. That service is content. Here we look at five ways that successful content marketers think and behave, fuelled by this new mindset.

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