55% of marketers are using AI in content production

According to a recent study out of the US, over half (55%) of respondents currently use AI tools in content production processes. As per the research, the most common ways content teams are leveraging AI integrations are as follows:

  • Creating first drafts (54%)
  • Content optimisation (43%)
  • Spelling and grammar (42%)
  • Paraphrasing and summarisation (38%)

Importantly, the study reveals that AI is being used to enhance and streamline content production processes further, rather than replace them. The study leaders concluded that: “AI should be embedded into existing processes and viewed as a mechanic to free up time for teams to focus on more creative tasks. AI should be used in a managed or controlled way to enable human creativity, not hamper it. It’s vital businesses don’t look to replace human creativity with AI.”