You read that headline right. That’s USD 84 billion gone to ad fraud. What are the details here?
Well, a recent report by Juniper Research revealed these sobering numbers. To put that in a bit of context, that’s a whopping 20% of all online ad spend.
And this is not expected to get better anytime soon, according to Juniper.
An interesting finding of the study: Ad platforms like Facebook and Google don’t give accurate analytics. That’s because they fail to distinguish between legitimate and fake traffic.
So what to do? Juniper says marketers can do a fair bit by using fraud mitigation software. Certainly worth looking into.