As of recently, ads in Threads have been expanded to all eligible advertisers globally. This new placement – Threads feed – will be on by default for new campaigns using either Advantage+ or Manual Placements. Advertisers have the option to opt out of Threads feed via Manual Placements.

The inventory filter gives advertisers three levels of control over where their ads are placed. These include:

• Expanded inventory: Show ads adjacent to content that adheres to Threads’ content monetization policies to get the most reach.
• Moderate inventory: Exclude highly sensitive content, which lowers reach and may increase costs.
• Limited inventory: Exclude additional sensitive content and live videos. This lowers reach and can increase costs.

So let’s see how this all works out. Will you be testing out Threads for your ad campaigns anytime soon? Or are your dollars better spent elsewhere?