The stats are in and they show the world of search continues to evolve with AI. Let’s look at some stats from the first half of the year:

• 1% of all SaaS sites sessions came from AI.
• 55% of LLM (large language model)-driven sessions involve legal, finance, SMB, insurance, or health.
• LLM sessions involving legal questions went from 0.37% to 0.86% in five months.
• LLM sessions involving health questions went from 0.17% to 0.56% in the same period.
• ChatGPT is the biggest player, with Perplexity, Copilot, and Gemini gaining traction.

In summary, here is what this mean: Users are turning to AI for contextual questions that involve trust and consultation. If you are a high-context content creator, ensure to optimize your strategy for generative AI.