Are you falling short when it comes to personalised content?

Recent research reveals that while personalisation holds great potential for enhancing customer loyalty, marketers are falling short when executing. Here are some key points from the study:

– 70% of consumers feel frustrated that the promotions they receive are not directly relevant to their personal interests.

– 83% of marketers admitted that their current personalisation efforts heavily rely on assumptions about customers rather than high-quality insights.

– Only 33% of marketers claimed to possess the necessary technology to deliver hyper-personalised experiences tailored to individual customers.

A notable 65% of consumers are more loyal to a brand that has taken the time to understand them on a deeper, more personal level. That certainly translates to a lot more revenue when a company gets it right.