Audience: we all have one

Every industry has an audience.

We often hear companies say they can’t produce content marketing as their subject matter is boring. Wrong! If there’s an industry, there’s an audience – and there’s always a way to create engaging content that genuinely offers real value.

Selling parts for aeroplanes? Sure, it might not interest everyone but someone who’s in the airline industry – especially a decision maker – will be interested. They choose whether to buy from you or not, and whether they want to receive your content. So topics that talk about the safety of aviation in relation to the materials you use will be of interest.

The bottom line is that there’s an audience for every industry and business, no matter how big or small. Leave it to your agency’s content team to come up with relevant, valuable topics to drive your stories. Result.