Almost all B2B companies are struggling to provide their customers with accurate and comprehensive product information – according to a recent survey. What’s behind all this? The conclusion was that B2B customers are expecting the same level of convenience, personalisation, and seamlessness they experience while shopping as consumers (B2C), but this is not happening on the B2B front. Let’s look at the specifics as to why that might be.

• Lack of digital processes: 40% of organisations still manage product information manually.
• Taking too long to prepare product info: On average, companies take two weeks to collect and collate all necessary data for a product launch, with around 12% taking at least 31 days.
• Not easily found: Product data consistency and discoverability through SEO are poorly executed among B2B companies.
• Digital sales lack of preparedness: Digital channels account for nearly half of total company revenue, but the channels are not as optimised as they should be.

Now while there is much to improve upon, organisations are strategising well for the future, with improvements planned in particular for product personalisation. And with 90% of B2B companies saying they expect to meet customer expectations in the near future, it seems like all key challenges are being address head on.