Base future topics on performance

How do you come up with content topics?

Short answer – look into the past. Whether you have 10 articles on your blog or 200, take the time on a regular basis to monitor the performance of that past content. Why? It’s one of the best ways to decide on future content topics.

This important info – what has got the most page views, longer page visits, and so on – reveals what content is most likely to attract visitors in the future and helps you understand the kind of topics that your customers care about. Of course, that doesn’t mean you simply repeat what’s working again and again, but instead think about new ways to approach high-performing topics as a quick way to streamline your content and generate future leads.

So you’re using your past content to optimise your future content. Job done!