Build a library of content

Want to step up your game when it comes to content marketing?

Don’t stop at just one killer article. Yes, it may make it into a trade magazine (props to you!) but you’re looking at the long game here. If readers find useful content through you, they’ll bookmark and return for more.

It takes time and effort but, boy, is it worth it. Write high quality articles that are catalogued and easy to search for, market them on email and social media, and syndicate as many as possible.

A back catalogue of great content shares your insider knowledge and places you firmly as a thought leader in your industry. People will come to you for hints and tips, as well as turning to your company’s services first. In fact, 90% of consumers find this type of content useful, and nearly two-thirds make a purchase off the back of it.

Let’s put pen to paper…