Can you accurately measure content ROI?

What exactly is ROI when it comes to content marketing?

In one sense, it’s somewhat tricky to measure since content brings so much value to your business, much of which goes far beyond sales. Just think about the value of everyone knowing the name of your brand; the value of genuine customer trust, loyalty and long-term relationships. Think of the value that means – when it’s time to purchase – your prospects think of you first.

That’s a lot.

But on top of that, you can also calculate content ROI based on pure sales with a simple 1-2-3-4 method. Here’s how:

  • First, calculate how much you spent to produce the content
  • Next, work out what you spent on distribution
  • Then, look at the revenue that came in due to the content.

Finally, a quick calculation of revenue minus costs will give you a sales-based ROI for your content marketing efforts.