So it is happening: OpenAI’s ChatGPT is dominating the AI Search market, accounting for 80% of all AI search traffic.

Which leads us to the next question: What is happening with Google and other conventional search platforms? Well, they are in fact losing traffic.

But no need for Google to panic of course. They’re still relevant. And it is still too early to see how far this will go.

That said, as people continue to rely on generative AI platforms more and more for their research, marketers need to be redirecting their efforts to optimise for these platforms. You will need to implement “generative engine optimisation” (GEO) to optimize your content for both AI platforms and traditional search results, supplementing your SEO efforts.