Choose content by solving problems

Undecided about what content to post or just don’t know where to start? Then ask yourself: why do customers come to YOU?

The answer to this brings heaps of content potential – topics that revolve around you and your expertise, which creates a big chance for you to be an industry authority.

In 1895, John Deere began publishing a magazine that offered professional advice on topics important to their farming audience. Their content delivered the same thing as their products – assistance to the farming community.

Make a note of what you offer and what problems you can solve. Talk to those who deal with your customers daily and find out what questions they regularly face. This is important because while your product or service may solve a problem, it could also create challenges or raise questions. This is normal. And it becomes a great way to get engagement by responding to those challenges.

Happy writing!