Complaints about online ads skyrocketing

Did you know that online ads were the most complained about digital marketing channel over the past year? A recent study revealed the following:

  • 2023 had a 14% increase over 2022 complaints.
  • TV was the second-most complained about media and saw a 12% increase over 2022.
  • Email overtook outdoor ads in 2023 as the third-most complained about media.

We are not talking about genuine annoyance. The vast majority of complaints have to do with ads that the public felt provided misleading information.

The takeaway: Ensure your ads are clear and truthful. No one likes being deceived – and your prospects will punish you if they feel that you are baiting them in any way with deceptive info.