Before you put pen to paper (or fingers to keyboard), you’ll want to set key performance indicators (KPIs) for content.
KPIs are quantifiable data points that you can use to measure the success of your content. Think of them as indicators to measure your content’s actual performance against the goals you have for it.
1. Revenue: If your goal is to make more money (who can blame you?), the related KPI would be sales. If sales go well, your goal is accomplished.
2. Brand awareness: For making sure people are in the know about your brand, related KPIs could include site traffic, sign-ups and social media followers. The more you have, the more people know about you. You could also consider a KPI of brand mentions to ensure brand buzz.
3. Brand loyalty: So brand loyalty is the goal. Then related KPIs would be referrals, returning customers, product reviews and so on.
Of course, there are many more smart goals and KPIs. Which ones are you focusing on?