Content is the only way to go to reach a large portion of your audience. That means relevant people: future leads.
That’s because content adds value whereas ads might not even be seen. In fact, roughly 40% of users have an ad-blocker installed on some of their devices. On top of this, 84% of millennials (the largest group of consumers out there) say they don’t trust traditional marketing – like ads.
That’s where content marketing comes in. It’s where you can share knowledge, add value and ultimately be heard. It’s increasingly your only choice as a business owner to get noticed by more of your potential audience and stand out amongst the crowd of competitors.
With ads hidden or mistrusted if they are seen, you’re better investing in content instead. That can take many forms, tailored to your offering and unique client base. Happy creating!