So while everyone is so preoccupied with mobile, a new study reveals that we must not forget the importance of desktop – which, according to a recent report from Unbounce, reveals that while mobile accounts for 83% of visits, landing pages lead to 8% more conversions.

An 8% gap in conversion rates is no doubt significant, especially when you consider the amount of conversions that are lost due to poorly optimised desktop landing pages.

Let’s take a look at some other stats from the report:

• The median conversion rate across all industries is 6.6%.
• Conversion rates can vary significantly between industries, typically ranging from 3.8% to 12.3%.
• Pages written at a 5th to 7th grade level have the highest conversion rate at 11%.
• Pages using complex words or professional-level writing produce a 24.3% decrease.

So indeed some very cool findings here. Marketers, over to you now to take action.