The halfway point of the year is always a good time to do a quick review of where things are at so far in 2025. Some interesting stats no doubt. Let’s dive right in and take a look:

• 59% of marketers plan to partner with more influencers in 2025 compared to 2024.
• 76% of social media users say social content influenced a purchase decision. This jumps to 90% when just looking at Gen Z consumers.
• 41% of Gen Z consumers use social media as their first source when looking for information; 32% turn to traditional search engines; 11% use chat-based AI.
• 84% of CMOs report difficulty when it comes to developing and executing a marketing strategy.
• Only 15% of CMOs plan beyond three years.
• Average marketing budgets make up 7.7% of company revenue (the same as in 2024).
• 30.6% of total budgets in 2025 are allocated to paid media.
• Digital video ad spend is projected to increase 14% from 2024, reaching $72.4 billion.
• 58% of total video ad spending will go towards digital video.