Your content needs to be fresh and engaging. It’s easy to get swept up in a wildly creative topic, but make sure it’s backed by research and elevated through well-structured writing. Plus, it must be relevant to your readers’ concerns.

Here are a few quick tips to get you set:

• General rule: Always put yourself in the shoes of your audience.
• No matter how much industry knowledge you have, if your content isn’t thumb-stopping nor engaging, then chances are that no one’s going to be clicking through to read the full article.
• Keep it fresh and you’ll stand out in a saturated feed.
• Don’t settle for the obvious – make it a priority to discover a new take on existing themes. No one wants to read the same thing twice.

Always put your audience top of mind when producing content ideas – and watch that engagement grow!