It might seem overwhelming – you don’t have the time or the people in place to create a steady stream of content that’s going to bring in and nurture leads, and ultimately drive revenue.

You’re not alone. And you don’t need to build a huge in-house team. Instead, use an agency which allows you to scale up or down as you like.

With all the pieces in place, you can be up and running faster than you would think.

Here’s how:

• Select a high-quality agency
• Discuss topic selection and content frequency
• Create a tight workflow for selecting/signing off on topics and briefs
• Build in feedback rounds – so what you want changed gets done the right way
• Publish on your blog, LinkedIn, then through social, email, and even media syndication

No time wasted. And with content in the digital mix, you are lead nurturing and driving revenue.