It all comes down to making more money, doesn’t it? When we talk about optimized customer engagement strategies, we are really talking about how to drive more revenue. Here are four considerations when it comes to pleasing the customer:

• Personalise product suggestions: Customers will feel indebted to buy from you if you target them with personalised product suggestions. Make it about them.
• Consistently offer useful content: If prospects are consistently fed strong content about your offering, they’re more likely to buy from you than your competitors once the buying decision is made.
• Simplify the ordering process: It has to be quick and easy. Just about everything needs to be nowadays. There is no more attention span. There is little patience. A customer-centric ordering and checkout process must be perfected.
• Listen actively: With the help of a dedicated customer care team, ensure you respond to feedback quickly. Especially the negative feedback.

Are you ticking the boxes on the above?