Despite being around for some years, there is a lot to learn about this discipline of content marketing. A quick way to get up to speed is to concentrate on two key pillars.

Pillar 1: It starts with understanding what content actually is. Sounds simple enough, but is it? Well, content marketing is not promotional. It’s not a promo mailer or a helpful article with ‘Call us now!’ every paragraph. It’s also not social media (although you may distribute through social). It’s helpful, engaging content that is indirectly promotional. Get that and you’re 80% there.

Pillar 2: We mentioned distribution. Okay, so you have great content – now it’s time to get it out through social, email, media syndication, and SEO work.

Where to go from here? For more, check out our Silx eBook with lots of helpful hints to perfect your content marketing. Download it here.