Google is nailing it on the AI front. Specifically, in the form of Google AI Overviews.
While not yet available everywhere or to everyone, many of you have probably seen them as they are now available in over 100 countries – with a reach to 1 billion monthly users.
AI overviews take the work out of searching by providing an AI-generated snapshot with key information and links to dig deeper. Google displays AI Overviews in your Google Search results when it determines that generative AI can be especially helpful – for example, when you want to quickly understand information from a range of sources. Google will save you the trouble of going through multiple sources when it determines that you would benefit from such an option.
The feature is ad supported, but currently only being shown to mobile users in the United States – where they will be labeled as either an organic or sponsored result.