Here’s one that is kind of odd: Google is testing a feature that allows the same advertiser to appear twice on a single search results page.
It is a bit of favouritism towards the big spenders, but here is why it is odd: It seemingly breaks from Google’s own existing ad policies.
Google did address the question about breaking from policy, with one of its Google Ads Liaison team members offering the following clarification in a recent online public discussion: “This is part of a controlled experiment to test new ad configurations. For advertisers, no immediate action is required. The experiment’s outcomes will be evaluated based on advertiser and user value.”
Evaluated for “what” is to be decided. But it’s something to watch to be sure. After all, double-serving of ads could impact competition and ad performance. Let’s see how this plays out.