Google still dominates US search referral traffic, with 87% of the total solidly locked. In case it is not obvious, that is huge – a virtual monopoly by any measure.

Some other key stats to accompany this one:

• As for the best of the rest, we have Bing at 7.5%, Yahoo at 2.7%, DuckDuckGo at 2.1%, Yandex at 0.3%, and AOL at 0.1%.
• US search ad spending will grow 12.2% this year to reach $144.1 billion.
• Only 20% of US consumers desire a greater use of AI-driven search engines.

Even though the search engine landscape is seeing more competition, it is for the time being very clear that Google remains entirely unshaken.

Marketers, do with this info what you will.