Let’s be clear, if you want insight, you’ll find it in social listening – the process of tracking and analysing mentions of your organization and industry. And there are tons of tools now to help any of us do this.

Let’s break it down in simple terms with a few key points:

• You’re listening across all digital, from social posts to videos to blogs to podcasts to news and more – able to monitor your brand with AI visual recognition as well.
• Tools like Hootsuite connect your brand to relevant conversations in 187 languages and across more than 150 million sources.
• You will get a better understanding of your audience and the emotion driving engagement – discovering how people feel specifically about your brand, competitors, or a specific topic.
• Real-time data alerts help you anticipate issues, negative chatter, misinformation, trends, and much more.
• You can identify and engage with social media influencers who align with your brand values and resonate with your target audience.

 It’s a fascinating pillar of marketing that can help us grow our revenue and profits considerably when used properly.