Can you imagine looking for a particular book in a library without an index? You might as well look for a needle in a haystack.

Search engines like Google index and rank everything online, allowing you to quickly find what you are looking for.

By using SEO-focused content, businesses can also increase their revenue in addition to ranking high. This is especially useful for companies with high direct search volume for specific products and services. Or indirect searches that can lead directly to your products.

An excellent example of the latter is Grammarly. It’s a popular writing tool that helps with correcting grammar and spelling. Unsurprisingly, most grammar-related searches (example, “its or it’s”) lead to Grammarly-authored articles. All these articles are found on its website, where visitors are encouraged to try its services for free. This may eventually lead them to purchase the premium version after a successful trial.

Whether direct or indirect searches, SEO-focused content is golden.