How to counter ad fatigue

Ad fatigue occurs when your content feels so repetitive that your audience grows tired of it. Some tell-tale signs of ad fatigue include lower click-through rates, lower engagement rates, and lower impressions.

The fix is rather simple, though, so let’s just dive right into it and highlight three obvious tactics you can employ:

  • Ad colour background change: A simple stark colour change can do wonders to refresh things — even if all other visuals in the ad stay the same.
  • Complete visuals change: People may know your company name and come to expect your ads in their feeds, but that doesn’t mean they can’t be surprised when they see entirely new ads. Change them up every once in a while.
  • Refresh your ad copy: Try different phraseology, and ensure you are doing so with an expert writer who has a way with words. Hit the right note, and you can move people to want to find out more.

At the end of the day, remember that you need to monitor constantly and review the analytics – then make smart decisions for constantly evolving things. The above three points are fairly obvious, we know, but it’s just to remind us that variety is the spice of life, and you need to use intel to decide when it’s time to change things up.